Strategic Consulting Services

There are 4 consistent components to all associative marketing (inc' sponsorship) activities. How these components perform directly affects the ability of an activity to achieve its stated objectives and potential. sponsorshipscience uses these components as the pillars of its strategic planning and review processes - forming the basis from which to understand how and why existing activities perform as they do.

4Sight: Our Associative Marketing planning and performance predictor model

The 4 key components of 4Sight track the AM communications Noting process, enabling us to identify the causes of actual or potential issues with an activity. The Noting process is complex and further complicated by the presence of the associative party.

It starts with the audience and our ground breaking segmentation structure called Fanship and works through all influential factors within the relationship. The result is an unprecedented understanding of how the audience will react to the activity in terms of both brand likeability and commitment and a focus on issue hotspots where potential improvements can be made.

Strategic Consulting Services include:

Auditing

Market intelligence reports
Competitor activity review
Single or Portfolio Activity audits: Investment, Strategic compliance, Exploitation programmes, Contract delivery

Strategy

Assessment of potential for using Associative Marketing
Articulation of appropriate strategy including definition of specific role/s and applications
Identification of potential partners / properties and budget requirements
Definition of objectives and setting of targets